See Amsterdam for less at I amsterdam I amsterdam is a non-profit organisation responsible for the marketing of the Amsterdam metropolitan area. With the I amsterdam City Card, Amsterdam Marketing strives for visitors to have an affordable and hassle free stay in Amsterdam while helping the cultural sector to promote itself and attract more visitors. With the card, users can visit world-class museums, take a cruise through the charming canals and sample the local delicacies. All for free - or with a significant discount. In addition, the City Card gives users unlimited access to Amsterdam's public transport system during the hours the card is valid for.