Urban fashion with Discount at Jaded London
London based siblings Jade and Grant Goulden founded Jaded London in the summer of 2013. Inspired by global street style from East London to LA and New York, the creators set about designing their own take on urban streetwear. Jaded London is for the independent free thinker, with a style as bold as their attitude. Jaded is continuously developing new prints using their signature techno-scuba fabrics that give maximum impact.